We’ve all had that moment, when we are left with 2 seemingly opposed choices, unable to consciously choose one. Maybe you’re staring at an iPhone and an Android, and you don’t know which one you want. It’s a big purchase to swallow so you better be damn sure you’re right. Do you want the iPhone with its vast array of apps, or the Android, with its increased customizations? You want both damn it!
We’ve all been there. I was recently there with an iPad and an Android. Wanted both, but could only choose one. I really wish someone could just make a tablet that’s the best of both worlds.
Anyway, recently I was reading an interview with an neuroscientist, David Eaglemen. A fascinating interview that I recommend everyone read, but for those who’ve no time, I’ll show you a quick tip he wrote about to quickly and easily get over the choice fatigue that presents itself in the aforementioned examples, and in any example where you have a choice before you; all you will need is a coin.
Take a coin, assign one of the products/destinations/choices to each side. Flip it and see which wins. If your immediate gut reaction is, ‘Shit!’. Then you can safely choose the other one.
That’s it. It’s that simple. Last night, my girlfriend and I were shopping at the supermarket, just hours after I had read this interview. She wanted me to decide whether to go to a wine bar, or go home and cook dinner. I didn’t feel like cooking, but I wanted her to make the choice because I usually make them. She couldn’t decide, so I asked her for a coin and told her the above tip. It landed on home cooking, I could see her gut reaction, and we decided to goto the wine bar and enjoyed the rest of our evening feeling great and guilt-free.
For some reason, the resolution made her, and subsequently me, crack up in laughter, somehow arriving at the truth is beautifully liberating, especially when done in such a simple manner.
As a friend of mine once said, “There’s brilliance in simplicity”, and I couldn’t agree more.
So, raise your hand, i.e. comment below if you’re going to try this. I would love to hear it.