Sometime back, I wrote a post about the Appeal to Nature fallacy. It is a fallacy that bothers me quite significantly; the main reason is because its assumptions and consequences are unspoken or, in most cases, never addressed.
For those who don’t know the Appeal to Nature (ATN) usually involves a dietary and medicinal claim that natural products are, directly or otherwise, better than artificial (read: man-made) products. Anytime you read the words “Natural”, “All Natural,” “Organic,” you are reading an Appeal to Nature; specifically, to nature’s goodness–I’ve never seen arsenic used in an ATN. Notably, it tends to rear its head in relation to conditions and diseases that our current medical knowledge is unable to address—Alzheimer’s and cancer being two examples among many. (In that light, the ATN might be considered the exploitation of severe emotional distress among those at the least rational stage of their life as they face daunting, perhaps hopeless, odds to make money, but that’s just the pessimist in me talking.) The selling of natural supplements is often marked as a way to give back power and certainty that psychological wellbeing demands; subsequently relieving cognitive discomfort, albeit at exorbitant costs (in relation to their benefit that is—except for a few, genuinely exorbitant price tags such as Stanley Burzynski’s supposed cancer cure which rings in at several hundred thousand dollars). From multivitamins to gingko bilboa, the ATN is a powerful train of thought.
However, despite its popularity, it is so full of holes, contradictions and—what really gets me—unspoken assumptions and conclusions. I’m not going to bother debunking it; that has been done many times; once here on this blog, and many other—far better—denunciations on the Internet (my favourite being Kyle Hill’s Does Mother Nature Always Know What’s Best). Rather, I plan on taking the ATN through to its logical conclusion.